At CABSAT 2017 CreateCtrl is showcasing software solutions for OTT and VOD providers.
At CABSAT 2017 CreateCtrl is showcasing software solutions for OTT and VOD providers.
OTT and VoD providers are on the rise to disrupt the traditional broadcasting industry owing to the growing number of digital platforms, distribution channels and programmes. Todays content providers are not only offered a diversified range of opportunities to monetise their content, they also need to look into new cost- and time-efficient ways to optimise their processes in the distribution, management and reporting of content, as well as in the administration of content rights.
CreateCtrls flexible media management systems enable media companies to implement a variety of new workflows, integrate third-party solutions and help them retain an overview of the growing number of licences and programmes seamlessly, automated and according to individual needs.
We have seen that traditional revenue models in the content distribution business have come under pressure in recent years. At CreateCtrl, we pay close attention to the shifting trends in the traditional content distribution value chain such as the rise of local OTT offerings in the Middle Eastern broadcast industry. We optimally fine-tune our applications to meet the specific requirements of media companies, helping them establish seamless workflows and explore new ways to monetise their content, said Wael Yasin, Sales Director, CreateCtrl.
The latest CreateCtrl Suite 10 is a high-performance media applications software family for the entire exploitation process, including content acquisition, management and scheduling. The flexible software solutions have been especially designed to grow with its customers needs.
The core of the software consists of the asset management system, CreateCtrl ContentExplorer 10, which enables the management of any media content and helps media companies in the chronological structuring of daily routines according to their workflows and priorities. The flexible, scalable and multi-client-capable content management system allows a comprehensive management of all assets, including programs, promotions, trailers, advertisements and design elements. An intuitive contract control allows for the exploitation and management of licences and rights.
The software can also be expanded to meet individual needs using additional components, such as CreateCtrl Web-Suite VoD. The VoD workflow management solution allows for powerful VoD highlight planning for optimised placement of premium titles and bundle offers in different repositories and end-customer devices. Powerful reporting on status information and performance characteristics support content provider to continuously optimise their planning process based on a fast and direct analysis of their current take rates. A timely analysis supports them in steadily increasing demands. The reporting is an ongoing process and accessible directly from within the planning system.
CreateCtrl Scheme 10 and CreateCtrl Programmer 10 enable strategic and license-orientated programme planning respectively, CreateCtrl Planner 10 is designed to facilitate day-to-day scheduling. CreateCtrl also offers the application CreateCtrl Campaigns as an extension, which enables campaigns and on-air promotions in linear TV to be planned and managed seamlessly.
