Imagine Communications launches business intelligence solution at NAB

Imagine Communications has introduced xG Scorecard, an analytics and business intelligence tool designed specifically for the media industry, at the 2018 NAB Show in Las Vegas. xG Scorecard provides media professionals with a comprehensive view of performance and audience data, empowering them to make smarter advertising sales and programming decisions, the release stated.

“The at-a-glance intelligence behind xG Scorecard greatly improves the ability of media professionals to draw real-time insights by allowing them to view all of the information that impacts their business at the same time,” said Sarah Foss, Chief Product Officer of Imagine’s Advertising Management Systems. “Visualising all data in a single view and integrated field, as opposed to discrete and static sources, like spreadsheets, simplifies and greatly enhances the process of discovering trends and spotting correlations vital to growing your business.”

The multi-source capabilities of xG Scorecard make it possible to blend data from traditional sales and traffic systems, operational databases, ratings, clickstream and even social networks to build a holistic view of audiences with real-time insights.

xG Scorecard is so named for its ability to provide an interactive display that brings together information from across the business and enables ad-supported media companies to explore, interpret, customise and organise data.  The xG Scorecard visual filters reportedly allow anyone to navigate their data and collaboration tools that enable discussion and collective analysis.

“Media companies are unable to capture the real value of their ad inventory without precise knowledge of how their spots drive sales for advertisers,” added Foss. “xG Scorecard is a first-of-its-kind reporting tool that delivers that capability and makes sales attribution table stakes for all your campaigns.”