This software-defined production solution is immediately available as a comprehensive production, consulting, and integration service.
Media.Monks, the digital operating brand of S4Capital plc, has introduced an AI offering designed to integrate machine learning into its software-defined production solution. This development is geared toward delivering highly personalised content across emerging media formats. Media.Monks has revealed further details in collaboration with NVIDIA and Amazon Web Services (AWS) at the 2023 International Broadcasting Convention (IBC) taking place in Amsterdam, until September 18.
The proprietary system utilises the power of AI and machine learning to curate highlights from live broadcasts and efficiently distribute tailored content highlights to specific interest-based audiences.
Lewis Smithingham, SVP of Innovation at Media.Monks, said: “Our goal is to deliver a more personalised experience for consumers and brands as efficiently as possible. Fans are increasingly craving personalised content they can watch on non-linear channels, so we’re using the latest GPUs, networking technologies and software platforms from NVIDIA and AWS to build upon our next-generation broadcasting solution and deliver the content people most want to watch.”
Bob Pette, Vice President and General Manager of Professional Visualisation at NVIDIA, added: “The future of broadcast is AI-powered and software-defined. Our collaboration with Media.Monks will help deliver a more engaging and personalised experience for brands and consumers.”
Media.Monks’ software-defined production system offers flexibility by eliminating the need for single-use broadcast appliances. It can adapt seamlessly to meet the requirements of multi-format content delivery across various new media formats, screens, and platforms.
This workflow significantly reduces greenhouse gas emissions typically associated with live broadcast production processes.
This software-defined production solution is immediately available as a comprehensive production, consulting, and integration service. It enhances reliability through cloud redundancy and a globally distributed workforce, while also reducing costs compared to traditional broadcast setups by an estimated 50% or more.
The system is well-suited for cloud deployment on Amazon Web Services (AWS) within standard or edge ecosystems. Alternatively, it can be deployed locally, allowing agile teams to capture live content on-site for distribution to remote teams.
Media.Monks’ collaboration with key industry players enables the livestreaming of multi-camera shows at up to 5K 60fps, with speeds exceeding 50Mbps, from event locations to global audiences. This collaborative effort involves companies such as Adobe, AWS, Central Control, Frame.io, NVIDIA, RED Digital Cinema, The Switch, and Vizrt.
Media.Monks will share the stage with its collaborators during three sessions at IBC 2023, providing practical insights into next-generation broadcasting and the future of immersive media.
