At the NAB Show, Operative will offer a sneak peek into new AI capabilities designed to augment business intelligence.
Operative is set to announce a series of product advancements and partnerships at the NAB Show 2024. The company’s ongoing commitment to enhancing its global suite of media products aims to assist organisations in streamlining and harmonising every aspect of their advertising revenue operations.
Operative’s comprehensive solutions cater to sales, operations, and optimisation needs for both linear and digital media companies. Designed with a modular approach, these solutions facilitate convergence across various phases and configurations within media enterprises. Furthermore, Operative’s latest developments empower companies engaged in traditional media, streaming, and live sports to embrace the future with solutions and technology geared towards revenue growth and improved business outcomes.
At the NAB Show, Operative will offer a sneak peek into new AI capabilities designed to augment business intelligence. These enhancements simplify data analysis, expedite processes, and facilitate informed revenue and product decisions for media companies. Leveraging AI, Operative’s suite of products, including the cloud-based AOS, STAQ, and Operative One, will witness significant enhancements in automated proposal building, data mining, and approvals. Moreover, Operative will kickstart its AI Beta programme in collaboration with two influential media companies, unveiling redesigned user experiences for enhanced navigation and user interface.
Additionally, Operative will showcase enhanced user interfaces, reporting functionalities, and capabilities for its converged cloud solution, AOS, its flagship order management solution Operative One, and its reporting platform STAQ. Customers can anticipate an intuitive front end for order management and enhanced reporting and analytics, aimed at empowering them with control over their future growth trajectory.
Furthermore, Operative will unveil new partnerships with leading global media companies, demonstrating its commitment to solving the challenges of converged media businesses. Through case studies and success stories, attendees of the NAB Show will gain insights into achieving convergence tailored to their unique needs, while learning about advancements in addressing the complexities faced by local broadcasters.
Dave Dembowski, Senior Vice President of Global Sales at Operative, said: “Operative is the leader in unified revenue management. From pitch to pay, media companies around the world, from linear to digital, CTV and more trust us to drive their business forward. At NAB Show 2024, we are excited to have so many new product updates to share that are the result of major investments across our suite of products. Our solutions reduce the complexity that media companies face and provide a unified foundation for future growth.”
