PPDS has also officially launched its cloud-based Wave 24/7 control and management platform in MEA, maximising the full intelligence and potential of Philips professional displays.
PPDS, the exclusive global provider of Philips Professional Displays, has announced the official launch of its entire Philips LED portfolio in the Middle East and Africa region. This move is set to provide partners and customers in the broadcast industry with new, highly sustainable, and limitless creative possibilities to achieve their visual ambitions.
The launch, announced during an exclusive PPDS partner event held at the luxurious St. Regis Mariott Hotel in Dubai, marks a milestone in PPDS’ commitment to offering total visual solutions. In collaboration with their distribution partner, Avientek, the event witnessed the unveiling of a diverse range of products including Philips digital signage, business TVs, interactive displays, ePaper, and software.
At the event, attended by over 100 partners from various regions including Dubai, Qatar, Kuwait, Bahrain, Oman, Abu Dhabi, and Kenya, PPDS showcased its latest range of Philips dvLED displays. Among the highlights were the Android-powered Unite LED All In One 5000 Series, designed for remote device management through the innovative PPDS Wave management platform.
The portfolio caters to various budgets, featuring solutions like the dynamic Philips LED Unite All In One 7000 Series and a preview of the upcoming Philips LED Unite 5000 Series of Flip Chip COB panels. These offerings promise enhanced viewing experiences and ease of installation, with models like the Philips Unite LED AIO 7000 Series serving as an LCD videowall replacement kit.
The launch comes at a strategic time as the demand for pro AV solutions in the Middle East is projected to soar, with the market expected to reach $22,705.90m by 2030. Globally, the LED display market is also witnessing robust growth, fueled by increased adoption in sectors such as retail, sports, and entertainment.
In addition to the product launch, PPDS introduced its cloud-based Wave platform, aimed at providing users with complete control over their Philips Professional Display fleet. This platform offers features such as secure installation, 24/7 monitoring, firmware upgrades, playlist management, and power scheduling, enhancing operational efficiency while reducing environmental impact.
PPDS, in collaboration with Avientek, is actively engaging with partners and customers in the Middle East to ensure a seamless purchasing, installation, and user experience.
The global LED display market size was valued at $16.4m in 2023 and is expected to reach $31bn by 2032, with growth attributed, in part, to the increasing demand for LED displays used for advertising and promotional activities. Retail, sports, and entertainment are listed among the biggest adopters, putting PPDS and its valued partner base in a prime position to seize new opportunities.
PPDS also launched its evolutionary, cloud-based Wave platform to partners and customers in MEA.
Jeroen Brants, Global Product Director for Philips dvLED displays at PPDS, said: “At PPDS, our ambitions are to lead rather than follow. We have taken our time to design and develop new and innovative Philips dvLED solutions for our partners and customers, allowing them to achieve their ambitions easily, and cost-effectively, without compromising on quality. The Middle East and Africa have become major adopters of Philips Professional Displays, with installations of Philips digital signage, interactive displays and videowalls found in a growing and evolving list of verticals and environments. We’re proud and excited to extend our dvLED offering in MEA, adding new choice and opportunity for more creative indoor and outdoor installations limited only by the imagination.”
Wim De Geest, Executive Director MEA at PPDS, added: “At PPDS we know that there are optimal conditions for launching products, and with the brand new lines we have, including the Philips Unite LED All In Ones and our outdoor Philips Urban LED launched at ISE, now is the time for Philips dvLED in MEA. There has already been strong demand from partners and customers here – with some incredible opportunities from international businesses also wanting to take advantage of our global approach and local teams, for seamlessly coordinated installations around the world. We have been delighted with the reaction from our most valued partners and are looking forward to working on many projects together.”
VM Manu, Director at Avientek, concluded: “As PPDS’ distribution partner here in MEA, we’re hugely excited to bring this new Philips LED range from PPDS to our customers. PPDS has experienced significant growth in recent years, and as we have seen at ISE 2024, the company has firmly established itself as one of the industry’s biggest and most accomplished innovators, with a portfolio to support the full range of visual technology needs. Like the season now in MEA, with PPDS the competition for professional displays is heating up.”
