At CABSAT this year, Ross Video is showing a range of solutions designed to help broadcasters and those working in live production improve their workflow efficiency through integration.
At CABSAT this year, Ross Video is showing a range of solutions designed to help broadcasters and those working in live production improve their workflow efficiency through integration.
Under the heading Smarter Production, Ross Video will be demonstrating the Ross ecosystem of products in a production workflow.
We have been talking about smart production for some time now at Ross, but in many ways what were really offering is smarter production, noted Oscar Juste, Director of Sales for EMEA.
Content creators are actively seeking out ways to work more efficiently in the face of pressure on both Capex and Opex budgets. Given that Ross Video now manufacturers almost everything needed within a live production environment from cameras and graphics to servers and social media management our job is to show how Ross products can simplify even the most complex of workflows, enhancing business agility and helping everyone work smarter and more profitably.
Stuart Russell, Ross Videos EMEA Marketing Manager, agreed: This year Ross Video is a platinum sponsor of CABSAT and we will be delivering one of the keynote presentations; I think its important to focus on where manufacturers can deliver short and medium-term value to customers, especially as the debate around IP has died down and everyone has realised that the technology is not yet mature. Its significant that the debate around emerging standards hasnt really moved on much since last CABSAT and this fact validates our view that customers are often much more interested in the next two to three years than the five to follow.
