The new solution aims to transform the delivery of real-time sports data by reducing costs, increasing velocity and unlocking new capabilities globally for sports audiences.
Spicy Mango has announced the launch of Gameday, a new solution for the management and enhancement of live sports metadata for OTT streaming platforms and service providers.
Gameday combines the functionality of a Content Management System (CMS) with the ability to augment, enhance and manage live sports data. It allows sports providers to focus on building incredible user experiences, while standardising and simplifying the downstream delivery of real-time sports data at scale.
Service providers currently invest large amounts of budget and development time into the integration and ongoing maintenance of bespoke or existing platforms to ensure they are fit for purpose to manage live data – Gameday changes all of this, the company said. As a fully managed service from ingest to delivery, it enables providers to offload the complexity and effort of partner onboarding and data management from their teams into one platform, ultimately freeing up resources, reducing costs and speeding up project delivery times.
As a solution, Gameday also enables new capabilities such as analytics, search, recommendations and personalisation, as well as managing and delivering high-resolution images and artwork for clubs, teams, shirts, player headshots, venues and more.
Speaking about the product, Chris Wood, CTO of Spicy Mango, stated: “Over the years we have seen the providers of sports services battle with the same challenges while burning time and money at an alarming rate. They are either modifying existing CMS solutions to fuse in the data, sometimes building something bespoke, or solving the challenge at the client application – with none of these being the best approach for keeping costs down or for reducing complexity. This is why Gameday was developed – by taking the best bits of how a CMS functions and underpinning it with sports data means this solution will now allow providers to control and enhance downstream application development in a much simpler, faster and cheaper way. Gameday™ is now a proven product and in use with our clients globally, helping solve integration, management and delivery challenges across the ecosystem.”