VOD2Live creates a broadcast-equivalent channel with no need for playout software, live video encoding or to re-ingest the media.
Switch Media, a video technology provider, has unveiled VOD2Live, a new solution that enables broadcasters and content owners to launch custom live linear channels in minutes.
Using a content owners existing library of VOD assets, VOD2Live creates a broadcast-equivalent channel with no need for playout software, live video encoding or to re-ingest the media.
This simplifies video delivery workflows while providing personalisation of channels, including programming and ads based on viewer location, demographics or viewing behaviour.
VOD2Live may be used to create pop-up channels for content providers that want to temporarily feature a collection from their library on a linear channel. It can also be used to leverage the investment of an existing live linear channel by broadening distribution to other markets.
The idea for VOD2Live was born from Switch Media’s SSAI technology AdEase, which specialises on stitching ad and media content together on-the-fly to create high-quality, seamless, targeted OTT ad insertion.
Commenting on the solution, Luke Durham, CTO of Switch Media said: “Our VOD2Live solution takes this notion a step further, enabling personalisation of the entire channel, including ads. It achieves this by taking assets from an existing VOD library and generates a linear channel from the data. There’s no additional complexity; it simply uses a set of metadata to generate the channel. VOD2Live allows customers to inexpensively test a linear channel in market with a very low cost of start up.”
VOD2Live is suited for pop-up channels where content owners can inexpensively test new offerings; regional, time-shifted and culturally targeted programming, with relevant audio and subtitle tracks; and personalised channels based on genre, viewer preferences or a feed from an existing recommendation engine.
