This data-led model also makes it possible to measure the efficacy and ROI of anti-piracy initiatives.
Video software provider Synamedia has launched a new intelligence-first security model which is focussed on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model also makes it possible to measure the efficacy and ROI of anti-piracy initiatives.
The new approach combines digital and human intelligence to zero in on the increasingly sophisticated streaming piracy underworld that is threatening the media industry. It provides forensic insights into the minds, motivations and behaviours of pirates, and their infrastructure and business models, for a targetted anti-piracy response.
The model is already part of Synamedia’s security portfolio, helping customers protect revenues, negotiate fair content license terms such as sports rights, and ensure compliance.
“Video piracy is becoming an existential threat to the media industry because the barrier to entry is low and the return on investment very high. Eradicating these businesses is made more difficult by the fact that they have sophisticated operations, are well organized, and make extensive use of the latest technologies,” said Yael Fainaro, Senior Vice President, Security at Synamedia.
Fainaro continued: “With a blend of human and digital intelligence we can build a detailed picture of the pirate ecosystem, crack the criminal mindset and – working closely with law enforcement agencies – ultimately shut down pirates’ businesses. This hard data is an industry gamechanger, making it possible to move away from a best-effort cost model to one that proves the efficacy and ROI of any anti-piracy spend.”
