In addition, VO will be introducing a new educational tool at CABSAT 2023.
Viaccess-Orca (VO) is focused around three axes at CABSAT: monetisation, security and premium delivery. This will be showcased through its full suite of data-driven solutions, including its AI-based targeted TV advertising, FAST channels, personalised TV, secure video player with value-added features, and anti-piracy services.
By adopting VO’s solutions featuring advanced capabilities such as targeted TV advertising, content aggregation, FAST, QoX monitoring, behavioural analytics and multiscreen apps, TV operators and service providers can offer a secure and engaging viewing experience on any screen. VO’s solutions are all fully supported through a unified backend that ensures seamless, cost-effective content, service and device operations. The firm will also showcase its full-scope security framework, focusing on its anti-piracy services.
VO offers a solution counteracting any type of security threat, including web piracy, illegal IPTV services, STBs, and apps, as well as breach detection, credential sharing, and CDN leeching. VO’s offering enables operators to keep their content safe from all types of piracy, and protect their services, business, and revenues.
The Secure Video Player is also an important part of its end-to-end offering. Using VO’s premium, unified player, operators can not only reduce live latency down to only three seconds, but also boost viewer engagement through game-changing features like multiview, Watch Party, VR, and more.
Sammer Elia, VO Business Development Director for the MENA Region, said: “The Middle East is seeing a surge in video consumption along with a substantial increase in different forms of sophisticated piracy. Customer churn, engagement and satisfaction are core elements of sought-after business models. At CABSAT 2023, we are excited to show how our framework of microservice components, with either joint or independent adoption, can enhance video platforms in operation without affecting existing workflows – ultimately enabling operators to quickly adapt to the ever-evolving TV and OTT landscape and deliver a premium, personalised and safe experience to any device.”
VO will also be introducing a new educational tool, a personalised guide that allows operators and service providers to better comprehend the current world of TV advertising and FAST. The guide includes a Revenue Projection Simulator, which uses an algorithm to evaluate the potential earnings of TV advertising by combining input factors with various variables including CPM and fill rate. Attendees can try it out at VO’s booth.
Stand S2-A30
