The first areas of collaboration include VO's integration of LLMs on Azure to enhance personalised content discovery, recommendations, and protection.
Viaccess-Orca (VO) has collaborated with Microsoft on new advancements in generative AI. At IBC 2023, VO will showcase how it is harnessing the latest innovations in large language models (LLM) through integration with LLMs on Microsoft Azure including Azure OpenAI Service to enhance personalised content discovery, recommendations, and protection.
Speaking about the collaboration, Alain Nochimowski, CTO at Viaccess-Orca, said: “The video industry will be profoundly transformed by generative AI, and we are excited to join forces with Microsoft to lead the next frontier of media supply chain innovation. This collaboration brings together VO’s security expertise and unique data and AI know-how with Microsoft Azure OpenAI, one of the most indispensable tools for LLM. Together, we are thrilled to offer innovative, practical solutions that enable video service providers to benefit from the tremendous opportunities offered by generative AI while addressing existing concerns around intellectual property, brand identity, and business sovereignty.”
The integration of the Azure OpenAI service run strictly from VO’s tenant on the Azure cloud bears the promise of increased model flexibility, scalability, and computational efficiency for video service providers. The use of LLMs also deeply enriches the VO product portfolio with new capabilities.
VO will showcase advanced personalised content recommendations through the alignment and orchestration of pre-trained LLMs and leveraging the TV data collected from VO’s TV platform for model fine-tuning. The high-quality representations offered by LLMs can boost recommendation outcomes, leading to improved user interactions, and provide better explainability.
VO will showcase a mitigation approach through its watermarking solution.
Xavier Perret, Azure Director, Microsoft France, added: “Microsoft Azure empowers Viaccess-Orca to protect intellectual property and brand identity through the power of generative AI. The expertise of Viaccess-Orca in the media supply chain empowered with Azure OpenAI service will help the video industry achieve its first step on its AI transformation.”
Stand 1.A51
