Vizrt and Vu Digital have announced a partnership to provide automated tools to enrich metadata to assets in the Viz One media asset management (MAM) system. Vizrt will demonstrate the integration between Viz One and Vu Digital at NAB 2016. The ability to create more content and more revenue from the same media is a common […]
Vizrt and Vu Digital have announced a partnership to provide automated tools to enrich metadata to assets in the Viz One media asset management (MAM) system. Vizrt will demonstrate the integration between Viz One and Vu Digital at NAB 2016.
The ability to create more content and more revenue from the same media is a common goal for media companies today. Using assets enriched with metadata increases the efficiency at which users can find, edit, approve and publish content, and also enables building automated workflows. The efficiency is achieved with the combination of Vizrts MAM and Vu Digital.
Metadata has never been more important for broadcasters to enrich their media assets. As broadcasters look to increase their automated workflows its importance will continue to increase. said Ximena Araneda, Executive VP Video Workflows, Vizrt.
For the same reason metadata has also become increasingly important for most of our products as the ability to reuse it saves time in production steps and enables us to automate many of the steps.
Vu Digital is a video meta-tagging solution that utilises computer vision algorithms, distributed computation, and cloud based computer processing to analyse videos. This is done by identifying its contents objects, faces, brands/logo and by translating on-screen text and creating an audio transcript from the video. All of this information is converted into invaluable, time stamped metadata transforming digital collections into indexable and searchable assets. The end result is data that can be automatically imported and connected to the assets in Viz One.
Vu Digital now powers Viz Ones search tool with the addition of time stamped metadata. Vu eliminates the need to manually tag video content which enables Viz One users to quickly search and discover, measure and manage their video assets. For example, with Vus logo detection you are able to quickly quantify the time a logo appeared throughout a video.
Vu Digital was able to easily integrate with Viz One in just a few days using the powerful REST APIs available for the MAM system. Wade Smith, Vice President of Operations for Vu Digital said: We believe that Vus granular metadata will become the expectation and not the exception as far as video metadata is concerned. End users are able to easily determine how to populate data in Viz One correctly and quickly process requests.
