Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualisation of their stories to tell them better.
Vizrt, a provider of software-defined visual storytelling tools for media content creators, has announced the launch of the Vizrt XR (Extended Reality) platform. The Vizrt XR software suite is designed for in-studio and outdoor broadcasters, providing visual storytelling capabilities and sports analysis, including virtual, augmented, mixed and extended reality graphics.
Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualisation of their stories to tell them better.
Speaking about the Vizrt XR, Daniel Nergard, President of Vizrt, said: “To compete in the modern media marketplace, you need to engage the audience with spectacular visuals. By any measurement, Vizrt XR contains the most powerful visual storytelling tools ever designed, setting the storyteller free from the boundaries of the physical world. We’re making it easier to run immersive, extended reality shows so storytellers can unleash their boundless creativity with speed, efficiency, and high quality to delight fans and viewers alike.”
Elements of Vizrt XR include the Vizrt XR Set, a feature that can be used for indoor and outdoor productions, offering AR, virtual set and video wall tools in a single workflow. The studio, or any other location, can be reset from one show to the next in minutes.
The Vizrt XR Venue employs camera tracking and AI keying technology to create hyper-real, precise graphics and enable broadcasters to improve sports coverage with minimal efforts.
Vizrt XR Playbook includes virtual views, 3D camera flights and analysis tools let the presenter break down the match interactively in the studio, delivering insights on a touchscreen or virtually inserted in the action on the pitch.Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualisation of their stories to tell them better.
