Fujifilm Corporation has announced that Al Kass Sports Channels has become the first customer in the Middle East and Africa (MEA) region to adopt Fujifilm’s revolutionary HZK Duvo lens range.
This move signifies a leap forward in live broadcasting, blending the cinematic quality of film production with the dynamic needs of live events.
As a major player in sports broadcasting, Al Kass Sports Channels has long been known for its dedication to delivering premium content to viewers. With the integration of Fujifilm’s HZK Duvo lenses, the channel aims to introduce unparalleled cinematic depth, clarity, and artistic quality to their productions. The lenses, which bridge the gap between cinema and broadcast technology, are already being used for high-profile sports coverage such as Samla Race, Emiri Cup, and Asian Cup, providing viewers with a transformative viewing experience.
“The decision to incorporate Fujifilm’s HZK Duvo lenses into our workflow is a testament to our commitment to innovation and excellence,” said Samer Younes – Technical Advisor, Al Kass Sports Channels. “These lenses allow us to push the boundaries of live broadcasting, offering a cinematic aesthetic that engages viewers in a completely new way. The dynamic action of sports deserves this level of visual storytelling.”
The HZK Duvo lenses are the first-of-their-kind to offer cinema-grade optical performance tailored for live production environments, opening new creative possibilities for broadcasters.
The HZK Duvo Advantage
- Cinema Meets Live Broadcast: Designed to bring the richness of cinema lenses into fast-paced live environments, enabling enhanced visual storytelling.
- Seamless Integration: Built for compatibility with leading broadcast systems, ensuring efficiency and ease of use for production teams.
- Unmatched Versatility: Ideal for live sports, concerts, and studio productions, offering broadcasters a new level of creative control.
- Premium Visual Quality: High resolution and exceptional performance in low-light settings provide a cinematic edge to live productions.
Fujifilm’s Vision for the Broadcast Industry
“This milestone collaboration with Al Kass Sports Channels is an exciting moment for Fujifilm,” said Amrit Pandrangi – Division Manager MEA at Fujifilm Middle East. “The HZK Duvo lenses are a game-changer for broadcasters who want to integrate cinematic visuals into their live workflows. Al Kass has set the stage for a new era of sports broadcasting in the MEA region, and we are privileged to support them in delivering this innovation to their audience.”
By enabling broadcasters to achieve cinematic-quality visuals in real-time environments, the HZK Duvo lenses represent a paradigm shift in live production technology. Fujifilm’s commitment to pushing the boundaries of optical performance underscores its dedication to empowering creative professionals worldwide.
For more information, visit www.fujinon.com
