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SRMG Media Solutions and Penske Media to elevate MENA advertisers on global stage

April 17, 2025

This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA

Revolutionising audience measurement for satellite TV

by Vijaya Cherian

September 25, 2024

Advertisers today are increasingly inclined to invest in streaming services and digital platforms that offer accurate data on who is consuming their content, when and where. Now, satellite channels may ...

RMS CEO advocates transparency through metrics

by Staff Reporter

June 5, 2024

TV measurement must be unbiased to ensure fairness and development of the advertising industry, says RMS CEO Nezar Nagro.

Digital platforms have left the door open for broadcasters

by Daniel Kafer

March 19, 2024

Digital platforms transformed their narrative from simply selling media products to assisting advertisers in achieving growth and digital transformation.

Al Aan TV announces initiative for advertisers impacted by coronavirus crisis

by Staff Reporter

March 27, 2020

The network has also launched campaigns targeting PR and advertising agencies, to help them counter the financial challenges created by the global lockdown.

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