The KSA TAM system offers in-depth insights into audience behavior and advertising impact, enabling Rotana to refine its production and advertising strategies for maximum efficiency.
Fawakhiri previously held various roles at the Arabic streaming platform Shahid, most recently serving as business strategy manager.
To leverage insights and deliver content that is relevant to the right audience, Rise Studios will utilise Parrot Analytics' TV Demand product.
The launch of e& universe is in partnership with HTC, the manufacturer of VR and mobile devices.
The well-received diversified content in the region goes hand-in-hand with Netflixs plan to produce more content in the Middle East.
