The initiative focuses on "in-content" ad formats aimed at engaging viewers beyond traditional ad breaks, including overlays and L-band, which come with Olyzon's exclusive demand.
W-Sport is available as part of the S Sport Plus TV Channels and can be accessed via subscription.
The current Astro streaming app roster includes Netflix, Disney+ Hotstar, HBO GO, iQIYI, BBC Player, TVBAnywhere+ and beIN Sports Connect.
Sooka features a hybrid ad-based (AVOD) and subscription-based (SVOD) business model.
Media-Alliance has completed a station upgrade for Dubai-based broadcaster Intigral, a Saudi Telecom-Astro Malaysia joint venture broadcasting more than 200 international chan-nels as well as VoD services. Intigral’s setup had been ...
