Chris O'Hearn.Lists are all the rage, so heres my attempt at clickbait. Here's a list of three things we learnt from Ramadan 2015 and number three will ...
A six-month audit of tviews performance includes key recommendations on how to ensure the UAEs TV audience measurement is on par with global industry standards. Chris OHearn takes us through the ...
Unauthorised platforms like Dish TV eat into the share of legitimate Middle East channels broadcasting on approved platforms, thereby undermining their programming and commercial activity. Its a serious issue that ...
The month of IBC is often a time of change and looking forward to the future, looking back at another Ramadan passed helps suggest what may lie aheadIt is, of ...
Viewers change behaviours at times confounding analysts with figures that go awry. A minute-by-minute analysis, however, reveals the most rewarding slots for advertisers, who need to choose smartly and keep ...
Most broadcasters believe that viewers spend hours watching TV during Ramadan. Figures, however, tell us a different storyRamadan is upon us. It may even have started by the time you ...
Chris O'hearn.The end of traditional TV doesnt seem imminent just yet; it is a strong medium and will continue to be so over the next few yearsHeres ...
Chris O'hearn.Movies is one of the few genres where Emirati, Arab and Asian audiences truly overlap, and broadcasters are cashing in on the trend with dedicated ...
As the UAE gets ready to roll out the Arab worlds first TV Audience Measurement system, Christopher OHearn, GM of Emirates Media Measurement Company (EMMC), the company that heads the ...
