CTV drives major changes across the advertising landscape
Streaming television presents an immense opportunity for marketers, both globally and here in the Middle East.
- Latest
- Trending
Streaming television presents an immense opportunity for marketers, both globally and here in the Middle East.
The event will bring together key players from over 60 international companies for a series of talks, summits, networking events and demonstrations.
CTV campaigns that combine native and mobile video components achieve over 60% brand recall.
The enhanced Amagi-Applicaster integration supports linear, VOD and live events in one app, with personalised content, custom EPG lineups, swim lanes and carousels based on viewer profiles and languages.
Initially, the service will be available in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon, with further expansion into additional markets slated for later this year.
According to Google's "Ramadan Insights" research, households in the MENA region have the highest number of internet-connected devices globally, with an average of 14 devices per household.
For broadcasters, SureFire integrates seamlessly into an existing ad tech stack to help drive additional revenue on digital platforms via linear-like placement of direct-sold CTV ads.
The ad operations teams will require an automated platform capable of swiftly delivering campaigns across various channels and adjusting them as needed to align with advertiser objectives.
The report states that news drives the most eyeballs in the US, while documentaries are more popular in the EMEA market.
Accedo’s project team worked closely with TenTime to customise the video service, leveraging Accedo Elevate’s framework capabilities.
The report predicts further growth in 2021 as TV viewers continue to migrate towards internet-based video platforms and away from traditional broadcast and pay TV services.
Suveer Kothari.At this years IBC, head of global distribution partnerships at Google TV, Suveer Kothari, has spoken at a conference about The Evolution of Connected TV ...
