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CTV drives major changes across the advertising landscape

by Terry Kane

December 20, 2024

Streaming television presents an immense opportunity for marketers, both globally and here in the Middle East.

OSNtv and Synamedia partner to launch new Connected TV advertising services

by Staff Reporter

December 10, 2024

The pioneering solution will leverage OSNtv's strengths such as ad-skipping restrictions, fewer ads than other CTV platforms, higher share of voice, and increased ad recall to deliver higher value to ...

YouTube tops among CTV platforms in UAE, Saudi Arabia & Qatar

by Staff Reporter

October 22, 2024

Viewership of YouTube on CTV grew in May 2024, reaching more than 2.5 million people in the UAE, more than 12 million people in Saudi Arabia, and more than 600,000 ...

Insys and To-Do Media bring Arabic content to mobile devices

Amagi and Applicaster launch integrated solution for video distribution and monetisation

by Staff Reporter

September 12, 2024

The enhanced Amagi-Applicaster integration supports linear, VOD and live events in one app, with personalised content, custom EPG lineups, swim lanes and carousels based on viewer profiles and languages.

Digital media sales representative AdArabia announces official launch

by Staff Reporter

March 14, 2024

AdArabia aims to bridge the gap between TV and digital advertising alongside Rotana TV Network.

What to expect in 2024 – Prediction VI

by Ben Tatta

February 26, 2024

The ad operations teams will require an automated platform capable of swiftly delivering campaigns across various channels and adjusting them as needed to align with advertiser objectives.

The Top Five Media and Entertainment Industry Trends to Watch for in 2024

by Steve Reynolds

January 12, 2024

We explore the top five shifts taking place in the MENA media and entertainment industry that are poised to accelerate in the new year.

Zeasn acquires Foxxum and rlaxx TV

by Staff Reporter

August 2, 2023

Zeasn, Foxxum, and rlaxx TV will showcase their joint vision, products, and solutions at IBC 2023 in Amsterdam next month.

Making FAST progress

by Steve Reynolds

April 26, 2023

If you have a substantial catalogue of content, what is the fastest, cheapest way of making it available to all these people who are now desperate for entertainment? The answer ...

Toronto International Film Festival to broadcast TIFF Tribute Awards on CTV

by Staff Reporter

August 18, 2020

The film festival, which is scheduled to take place from September 10 to 20, comprises a lineup of 50 new feature films, five programmes of short films, and Q&As with ...

CTV rolls out ultra-HD OB fleet

by Staff Reporter

February 28, 2018

CTV Outside Broadcast, a subsidiary of Euro Media Group (EMG), has recently completed the refurbishment and technical upgrade of three of its large flagship OB units to Ultra-HD, featuring Axon ...

CTV chooses Axon Cerebrum Control for reality TV show

by Staff Reporter

February 23, 2017

CTV has chosen Axon's Cerebrum to produce reality TV show First Dates Hotel for Channel 4. The UK reality TV production demanded seamless control of a complex Powered by Ethernet (POE) workflow, ...

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