Live sport drives SVOD subscribers: Kantar report
Kantar's EoD data shows that the highest ever percentage – 19% – of new streaming sign-ups came from new and expanded sport catalogues
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Kantar's EoD data shows that the highest ever percentage – 19% – of new streaming sign-ups came from new and expanded sport catalogues
According to the research, Netflix will remain on the top, with $30bn expected by 2027.
