Rotana Group partners with MRC to introduce KSA TAM system
The KSA TAM system offers in-depth insights into audience behavior and advertising impact, enabling Rotana to refine its production and advertising strategies for maximum efficiency.
The KSA TAM system offers in-depth insights into audience behavior and advertising impact, enabling Rotana to refine its production and advertising strategies for maximum efficiency.
MRC’s strategy is to deliver the KSA TAM system, which is set to transform Saudi Arabia’s media landscape by providing Gold Standard audience media consumption data that will be used ...