86% podcasts listeners tune in to brand-funded content in KSA: Markettiers
Around 29% of podcast listeners claim they ‘always listen’ to brand-funded podcasts and over half saying they ‘sometimes’ listen.
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Around 29% of podcast listeners claim they ‘always listen’ to brand-funded podcasts and over half saying they ‘sometimes’ listen.
To date, the podcast network has produced 10 shows, with the likes of 1,001 Nights, Juha and Millennial Mirrors.
The results have revealed that 16% of the adult population tunes into podcasts at least once a week. Initial results also reveal nine in ten (92%) of regular podcast listeners trust ...
