Young audiences prefer highlights to live sports reveals new study
The findings underscore the industry's concerns amid the explosion of streamers into the sports marketplace and the fragmentation of sports media.
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The findings underscore the industry's concerns amid the explosion of streamers into the sports marketplace and the fragmentation of sports media.
According to Ampere Analysis, New major NFL deals with Amazon and YouTube mean streamers will account for one-fifth of all sports rights spend this year.
