Snapchat Archives - BroadcastPro ME

Snap partners with Qatar’s GCO to launch first AR Academy in MENA

More than 300m people use AR on Snapchat and more than 85% of daily users in the MENA region interact with Lenses every day.

Roxy Cinemas screens ‘Don’t Look Down’ on UAE youth smartphone addiction

by Staff Reporter

January 16, 2025

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'Don’t Look Down' serves as a wake-up call for society, urging collective efforts to tackle smartphone addiction and foster a healthier, more mindful relationship with technology among the next generation.

Snap Inc. sets up ‘Majlis Snap for Content Creators’ in Saudi Arabia

by Staff Reporter

November 25, 2024

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Majlis Snap for Creators will provide hands-on support, educational programs, and collaborative opportunities designed to nurture and grow the local talent that thrives on the platform.

Snap announces major updates at sixth Snap Partner Summit

by Staff Reporter

September 19, 2024

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With 80% of consumers in the MENA region expressing a desire to use AR daily, these updates will be crucial for local brands aiming to build meaningful connections with their ...

Snap Inc. names Abdulla Alhammadi as Managing Director in Saudi Arabia

by Staff Reporter

July 15, 2024

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Alhammadi will take on the new role to spearhead growth in KSA as the brand commits to increasing investment across the Kingdom.

Snapchat and Saudi Arabia’s Ministry of Culture showcase cultural AR experiences

by Staff Reporter

April 7, 2024

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Through its partnership with the Ministry of Culture, Snapchat is working on covering cultural activities, events and festivals across the Kingdom to enrich visitor experiences.

Snap adds new parental-control tools in Family Center update

by Staff Reporter

January 16, 2024

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Snapchat will also now offer parents visibility into their teens’ safety and privacy settings in the Family Center.

Snap Inc. empowers MENA creators with new financial incentives and features

by Staff Reporter

November 23, 2023

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Both seasoned and budding creators can leverage the platform's newest features, transforming it into a substantial income source.

Snapchat introduces ‘Lens Creator Rewards’ in UAE and Saudi Arabia

by Staff Reporter

August 2, 2023

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‘Lens Creator Rewards’ gives AR creators, developers, and teams a new opportunity to get rewarded for building top-performing Lens on Snapchat

87% of KSA consumers watch more video on phones than previous year: Snapchat

7awi Media Group continues to invest in Snapchat

by Staff Reporter

May 24, 2023

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In April, 7awi Media Group increased unique views from 28m to 40m, a significant achievement that shows the success of its Snapchat investment.

Snapchat rolls out over 100 Ramadan shows

by Staff Reporter

March 24, 2023

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Snapchat has partnered with broadcasters, digital publishers and creators across the Middle East and North Africa region to bring shows to its platform.

Blackmagic Design announces DaVinci Resolve update

by Staff Reporter

November 12, 2022

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DaVinci Resolve 18.1 update is available now for download free of charge from the Blackmagic Design website.

Snapchat launches parental control feature in Saudi Arabia

by Staff Reporter

October 4, 2022

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This feature will allow guardians to have control over their children's activities on the Internet while protecting the privacy of the users.

BeIN Sports collaborates with Snap Inc.

by Staff Reporter

September 10, 2022

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BeIN's football highlights will be available on the Discover tab for Snapchat users in the MENA region.

Snap announces new AR tools and camera features

by Staff Reporter

May 1, 2022

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Snap announced a multi-year partnership with Live Nation to create a bridge between artists and fans through custom-built, immersive AR experiences.

STC collaborates with Snapchat to drive incremental reach over TV

by Staff Reporter

April 25, 2022

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In the 'Give More' campaign, Snapchat generated 10% of the overall campaign reach and contributed to 13.9% incremental reach over TV.

Snapchat announces 70 shows for Ramadan 2022

by Staff Reporter

April 5, 2022

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Snapchat has launched the new shows in partnership with broadcasters, digital publishers and creators across the MENA region.

MBC Media Solutions and Snap partner to bring exclusive content to Snapchat

by Staff Reporter

March 10, 2022

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The audiences will be able to see exclusive MBC and Al Arabiya TV shows on Snapchat this year.

Saudi Arabia’s Snapchat community hits 20m milestone

by Staff Reporter

March 8, 2022

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In a recent study conducted by Kantar and Snap, 71% of parents in Saudi Arabia are also using Snapchat.

Creators receive more than $250m in payouts via Snap’s Spotlight

by Staff Reporter

December 15, 2021

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According to the company, more than 65% of Spotlight submissions use Snapchat's creative tools or AR lenses.

ThinkSmart launches creative content hub in Dubai

by Staff Reporter

December 7, 2021

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It also intends to provide stimulating spaces for those who prefer to work away from home or the office.

Snap and Sony Music Entertainment sign music licensing deal

by Staff Reporter

November 23, 2021

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Snapchat has also added Sounds to the company’s Lenses, a collection of templates for its augmented reality experiences.

Snap to launch Creator Studio in Riyadh

by Staff Reporter

November 2, 2021

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Saudi Arabia will be the second location globally to house a Snap Creator Studio.

Sharjah Broadcasting Authority ties with Snapchat to expand audience base

by Staff Reporter

August 24, 2021

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Under this agreement, Snap Inc. will provide SBA with creative support in the form of video and augmented reality (AR) services.

MBC Group achieves over 8.8bn views during Ramadan 2021

by Staff Reporter

June 3, 2021

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Top-performing shows include 'Studio 21', 'Ramez Aqlo Tar', 'Mamnou' Al Tajawwol', 'Souk Al Hareer, and 'Seen'.

Snap announces new features at annual summit

by Staff Reporter

May 23, 2021

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In the Middle East, the platform claims that its monthly addressable reach continues to grow substantially, with over 75m Snapchatters, which is a 33% rise year on year.

Snapchat launches new Spotlight feature in MENA

by Staff Reporter

May 18, 2021

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The users in the MENA region are now able to share their content on Snapchat and be rewarded for their creativity.

Snapchat announces 60+ new shows for Ramadan 2021 with MENA publishers

by Staff Reporter

April 13, 2021

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New line-up of shows on Discover covers a variety of topics including comedy, lifestyle, cooking, and more.

Snap introduces Snap Connect for DR advertisers

by Staff Reporter

November 8, 2020

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Snap Connect is an expansion to the Snap Focus programme that enables advertisers to dive deeper into education and strategies for DR advertising goals, formats, and opportunities on Snapchat.

Snapchat launches new ‘Sounds’ feature in the Middle East

by Staff Reporter

October 15, 2020

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Snapchat is also testing the ability for users to create their own sounds and add them to Snaps.

Snap appoints Jake Thomas as head of UAE operations

by Staff Reporter

September 9, 2020

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Based in Dubai, Thomas joined Snap three and a half years ago as one of the first hires in the MENA region.

Snapchat’s latest version of Spectacles now available in Saudi Arabia

by Staff Reporter

August 17, 2020

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Spectacles 3 are equipped with two HD cameras to capture Snaps in 3D and transform them with 3D Effects.

87% of KSA consumers watch more video on phones than previous year: Snapchat

by Staff Reporter

August 4, 2020

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Covid-19 is accelerating trends for mobile as the report finds consumers are spending double the amount of time watching the mobile video as they do with TV.

OSN takes new streaming service to market with Snapchat

by Staff Reporter

June 23, 2020

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Snapchat helps deliver record levels of sign-ups during the campaign period.

Fatafeat announces strong Ramadan numbers

by Staff Reporter

June 18, 2020

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Newly adapted digital strategy in light of Covid-19 led to more followers on Fatafeat’s digital platforms.

Snap Inc. announces new content deals with global broadcasters

by Staff Reporter

June 15, 2020

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Kevin Hart, Catherine Hardwicke, Anthony Anderson and Bunim/Murray Productions are among those who will create original scripted and unscripted shows exclusively for Snapchat’s mobile-first audience.

Snap Inc. announces new camera and AR features

by Staff Reporter

June 13, 2020

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New announcements include an updated Lens Studio; new Local Lenses as well as new technical partnerships.

Snapchat announces 40 new shows for Ramadan with MENA publishers

by Staff Reporter

April 24, 2020

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Snapchat has ramped up its MENA efforts as total time spent on Discover content grew by more than 80% year-on-year from Ramadan 2018 to 2019.

Snapchat launches Lens Web Builder for AR-based advertisement

by Staff Reporter

March 16, 2020

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As a web-based AR Lens ad production tool, Lens Web Builder promises to eliminate the need for a standalone AR app.

Snap expands Discover in the Middle East with 18 new Shows

by Staff Reporter

October 21, 2019

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New Shows include those from the Saudi Broadcasting Authority, Telfaz11, Dubai TV and Augustus while Rotana Media Group and Online Lifestyle Network have renewed their existing Shows for a new ...

Snap Inc. helps brands leverage AR to connect with customers

by Vijaya Cherian

May 8, 2019

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Snapchat is taking its visuals to a new level with AR and a number of programmes and projects around it. In an exclusive conversation with BroadcastPro ME, Mike Evans, Software ...

Snap to roll out new shows with Middle East media partners on Snapchat

by Staff Reporter

November 21, 2018

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Snap has announced that it is working with more than 20 Middle East media companies including Dubai Media Inc., Abu Dhabi Media, Discovery and MBC to create shows on Snapchat ...

Saudi Arabia’s Prince Alwaleed acquires a $250m stake in Snapchat

by Staff Reporter

August 9, 2018

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Saudi Arabia's Prince Alwaleed Bin Talal has taken a 2.3% stake in Snapchat, as per media reports. He reportedly paid about $11 a share.With the acquired shares valued at $250m, Prince ...

Time Warner and Snap partner for original content

by Staff Reporter

June 20, 2017

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Time Warner will produce shows for Snap as part of a new partnership between the two companies. Time Warner, which owns HBO and CNN, will offer comedy and scripted drama on the social media platform.Time ...

MBC launches channel on Snapchat

by Staff Reporter

June 5, 2017

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MBC has launched its Discover Channel on Snapchat.Targeting Snapchat users in the region, MBC will publish content on Discover Channel every day, covering its core entertainment business.Commenting on the new ...

Al Jazeera launches Arabic content on Snapchats Discover

by Staff Reporter

May 23, 2017

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Dr Yaser Bishr.Al Jazeera Media Network has announced the launch of its daily channel on Snapchats Discover which the network sees as one of the key mediums ...

DMI launches Snapchat account

by Staff Reporter

October 19, 2014

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Heba Al Samt.DMI has launched its account on social application Snapchat with the tagline - We live with you the moment and keep in touch. This makes DMI the first and the only ...

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