The Emirati filmmaker called on content makers, films directors and producers to document their stay-at-home moments by using the resources and equipment available, including smartphones.
From March 22 onwards, Jawwy TV app saw a 47% spike in average weekly consumption hours as compared to similar period preceding that.
The figure is up from 928m in February and could be attributed to the stay-at-home model in light of the ongoing coronavirus pandemic that is forcing people to self-isolate.
As users are working from home, plays of Deezer’s ‘Work From Home’ playlist rose by 400% in the days following the launch of its ‘Stay at Home’ channel.
The line-up, which will have movies across genres like action, thriller, romance and comedy, include "Toilet: Ek Prem Katha", "Padman", "Veere Di Wedding", among others.
The screenings start promptly at 8:30 pm and viewers that join the streaming at a later time will not be able to watch the film from the beginning.
