With ThinkAnalytics, OTTera will capitalise on audience intelligence and content comprehension to deliver highly targeted advertisements, thereby optimising revenue opportunities for its clients.
In their respective stands at the NAB Show, the companies are demonstrating the joint solution.
As part of the new agreement, ThinkAnalytics will provide Intigral with a fully managed service running on AWS for delivering personalised live TV, on-demand entertainment, and sports content.
Think360’s personalisation and insights will help Shahid upsell free AVOD users to its SVOD packages.
OSN is using Think360 with a fully managed service from ThinkAnalytics running on AWS for the revamped streaming service.
