Tag: Tiktok

February 20, 2025

Under the theme “Better Together”, TikTok emphasises connection—uniting communities, enhancing products through bundling, expanding media reach and collaborating with publishers to elevate entertainment.

Saudi Arabia emerges as leading force in global esports, study reveals

February 19, 2025

by Vijaya Cherian and Nusrat Ali

57% of Saudi gamers recognise esports as a legitimate sport, while 66% actively follow tournament recaps and gameplay breakdowns, highlighting their deep involvement beyond live matches.

UAE Pro League flips the field

February 11, 2025

December 2024’s Emaar Super Cup was a milestone in the UAE’s broadcast industry. The UAE Pro League used vertical production for the championship, a first in Asia, coupled with cutting-edge ...

UAE launches Creators HQ to boost global content creation industry

January 13, 2025

The Creators HQ will serve to empower creators, amplify their impact and establish sustainable frameworks for the booming creator economy.

TikTok launches STEM Feed in Saudi Arabia

January 9, 2025

A dedicated section on TikTok will inspire the next generation of scientists, engineers and innovators through a diverse array of verified STEM content.

Quickplay launches Shorts tool to transform OTT engagement

January 7, 2025

Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.

Strategic innovations in sports broadcasting and fan engagement

December 17, 2024

At the recent BroadcastPro ME summit, over 300 industry professionals gathered for a day of knowledge sharing and networking. One of the highlights was our sports panel, which discussed monetisation ...

MBC Group companies to create content for TikTok in new pact

December 6, 2024

The partnership reflects both companies’ commitment to innovative content creation to meet the diverse needs of audiences in the rapidly evolving KSA market.

Injaz Al-Arab, Injaz Saudi and TikTok launch ‘Pioneers of Saudi’ initiative

October 25, 2024

The initiative is designed to engage university students in the real-world challenges of entrepreneurship, business management, and financial literacy.

Navigating the news wave

October 21, 2024

As the Middle East news scene heats up, Sky News Arabia is adopting a data-driven approach to enhance its content and reach a broader audience. In an exclusive interview with ...

E-visionaries

September 10, 2024

In just a couple of years, evision has evolved from a traditional content aggregator into a trailblazing media powerhouse. By boldly entering new markets, challenging conventional business norms and forging ...

Saudi Pro League partners with TikTok as ‘Digital Partner’ for 2024-25 season

September 6, 2024

The partnership will also include dedicated content promotion and programming that extends beyond the traditional matchday experience.

‘Business with Lubna’ becomes Sky News Arabia’s second most-watched show

July 31, 2024

Hosted by Lubna Bouza, the show caters to both TV and social media audiences in the delivery of its content, generating nearly 34m organic content impressions in just three months ...

TikTok becomes official entertainment platform for Esports World Cup

July 3, 2024

The EWC will create exclusive content for TikTok and collaborate with TikTok creators for additional activations.

TikTok and Telfaz11 join forces to launch exclusive Ramadan series

March 12, 2024

Telfaz11 will premiere two exclusive shows weekly, specifically designed for TikTok viewers, throughout Ramadan.

TikTok MENA announces second edition of TikTok Creator Hub

January 14, 2024

TikTok will also promote this year’s Creator Hub initiative using the hashtag #HerAmbitions, highlighting the role women play in the business landscape.

Trends and tech change the game in MENA

by N Nomani

December 20, 2023

The sports media industry in the Arab world is rapidly evolving due to a slew of emerging tech and swiftly changing viewer trends. Market leaders discuss the state of the ...

TikTok expands ‘Add to Music App’ to 19 new countries, including UAE and KSA

December 18, 2023

'Add To Music App' directly stimulates music consumption on various streaming platforms, including Spotify.

Disney+ hits 116m subscribers in Q3 2021

Disney to partner with TikTok as part of 100 years celebration

by Staff Writer

October 16, 2023

Users will be able to watch video clips from across Disney’s brands, create videos with Disney music , play Disney trivia, and collect and trade digital character cards in the app.

Digital platform Blinx registers 184m users since September launch

by Staff Writer

October 12, 2023

Launched on September 14, 2023, the Dubai-based digital platform caters to MENA's Gen Z and millennials and aims to deliver fresh perspectives to a digitally savvy audience.

TikTok appoints PromoMedia as exclusive media representative in Iraq

August 1, 2023

With TikTok’s growing popularity in Iraq, this partnership represents a significant opportunity for brands to reach and engage with young audiences.

YouTube’s advertising revenue to reach $30.4bn in 2023: WARC

May 25, 2023

More than 1bn hours of video are watched every day on YouTube globally, according to the report.

Online video advertising revenue to reach $2.3bn by 2027 in MENA: Omdia

May 23, 2023

According to the report, with 2.7m subscribers, Shahid VIP is the leading Arabic video-on-demand service.

TikTok launches ‘mousalsal’ style series

March 15, 2023

Throughout the six episodes, the main character navigates tricky situations by using key insights he knows by heart.

Dubai Lynx and Dubai Media City bring creative talent together

March 15, 2023

The event will have exclusive networking sessions, seminars, workshops, and award ceremonies to celebrate the creative sectors.

‘Shazam! Fury of the Kings’ to release in theaters across region on March 15

March 10, 2023

The latest installment continues the adventure of teenage Billy Batson who transforms into his adult super hero alter ego, Shazam.

TikTok renews partnership with MBC Media Solutions

March 6, 2023

During Ramadan 2023, TikTok will launch its Premium Publisher Programme, combining the best of MBC Group's content.

TV and TikTok marketing mix to deliver 21% higher brand impact: Kantar CrossMedia

February 9, 2023

According to the study, TikTok provides the highest incremental exposure to TV.

TikTok strikes licensing deal with Rotana Music Group

January 12, 2023

The agreement covers a renowned repertoire in one of the fastest-growing music markets.

After Microsoft, Twitter joins race to buy TikTok’s US operations

IMDb helps discover content with new TikTok feature

January 6, 2023

The new feature, powered by IMDb data, allows the TikTok community to link movie and TV show titles within their TikTok videos and showcase their favourite titles directly on their profiles.

Saudi Arabia Music Commission endorses Anghami’s ‘Sound of Saudi’

November 15, 2022

The initiative, launched last October by Anghami in collaboration with the video-sharing app TikTok, gained over 327m views, with more than 22,000 participants.

Blackmagic Design announces DaVinci Resolve update

November 12, 2022

DaVinci Resolve 18.1 update is available now for download free of charge from the Blackmagic Design website.

TikTok-owner ByteDance may rake in $27bn in ad revenue by year-end

TikTok MENA launches creator hub programme

September 30, 2022

The annual competition will require creators to produce a creative content idea around a specific theme.

Why content is king – perspectives from content creators and filmmakers

August 27, 2022

Canon recently hosted a panel discussion with three well-known content creators working in different spaces – films, documentaries and social media platforms – to explore how they have evolved on ...

APAC online video revenue to hit $73bn by 2027: MPA

July 28, 2022

In 2022, the APAC SVOD sector (excluding China) is expected to grow by 25% year-over-year to $12bn.

TikTok launches #SaferForYou campaign in MENA region

July 25, 2022

The campaign will teach step-by-step tutorials on how to access safety features on TikTok, such as family pairing, restricted mode and screentime management.

TikTok hosts inaugural edition of #ForYouSummit in Saudi Arabia

July 7, 2022

The event featured a locally tailored series of predominantly Arabic-language sessions hosted by leading TikTok experts.

FIFA launches World Cup in-flight, in-ship media rights tender

FIFA announces TikTok channel @FIFAWorldCup

March 30, 2022

The channel will provide commentary, match highlights, collaborations with lifestyle and football creators, and much more.

The path to digital transformation

January 14, 2022

Integrating digital technologies into existing business processes while keeping culture and customer experiences in mind has become critical to adapting to changing market requirements. Nourah AlFayez, Head of Transformation at ...

How a Netflix breach led to a subscriber boom for StarzPlay

by Guest Columnist

January 10, 2022

Heba Korayem discusses why Netflix had to take down 'The Good Doctor' in MENA and navigates content rights in the region.

TikTok launches T-Talks series in MENA

November 16, 2021

The series aims to spotlight inspiring figures and shed light on topics such as social causes, mental health, stories of determination, and more.

Middle East gaming organisation Nasr eSports partners with TikTok

November 13, 2021

As part of the collaboration, the Nasr team’s newly redesigned kit will carry TikTok branding.

BeIN Sports to air Extreme E series in South East Asia

November 1, 2021

Following the races in Saudi Arabia, Senegal, Greenland and Sardinia, the series is now headed to the UK and will run from December 18-19.

Microsoft in bid for potential TikTok takeover in US

TikTok launches privacy campaign with regional creators

October 20, 2021

Through a partnership with regional creators, the platform has created a series of educational short films featuring real-life scenarios that demonstrate how users can control their privacy online.

TikTok launches new advertisements format in the Middle East

July 26, 2021

Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman.

TikTok to roll out option to extend videos to three minutes

July 4, 2021

TikTok initially allowed users to record and post 15-second clips, which it later extended to a minute.

TikTok unites UEFA Euro 2020 football fans in Virtual Fan Pit

June 28, 2021

The creators will be able to share football-related content in the fan pit and take part in challenges for the chance to win prizes.

TikTok to woo MENA football fans during UEFA Euro 2020 with new challenges

June 10, 2021

TikTok is the first digital entertainment platform to partner with the UEFA Euro 2020.

MBC Group achieves over 8.8bn views during Ramadan 2021

June 3, 2021

Top-performing shows include 'Studio 21', 'Ramez Aqlo Tar', 'Mamnou' Al Tajawwol', 'Souk Al Hareer, and 'Seen'.

Unlocking the potential of social

May 19, 2021

Social media platforms play a big role in the sports ecosystem, helping rights owners to increase audiences through fan engagement and extending the traditional narrative. This panel at the Future ...

Extreme E partnership with TikTok draws in 18.5m viewers for Desert E-Prix

April 16, 2021

The partnership with TikTok covers all five of Extreme E’s events in 2021, with each event highlighting an environment affected by climate change.

Akhbar Al Aan invites youth to participate in ‘Your Story on Akhbar Al Aan’

March 28, 2021

The campaign offers more media space to the younger generation by meaningfully engaging them in news content creation.

UFC and TikTok announce sports content partnership

February 18, 2021

Full-time TikTok resource to be dedicated to producing UFC content.

Jordan to get first Tik Tok House

January 28, 2021

The initiative wants to offer like-minded creative profiles the opportunity to meet, network and develop their clientele.

TikTok launches filmmaking competition in collaboration with MBC Academy

January 20, 2021

Three winners will train on the production sets of MBC Studios and Shahid as part of the partnership.

TikTok-owner ByteDance may rake in $27bn in ad revenue by year-end

November 12, 2020

The company is also reportedly in talks with investors to raise around $2bn in a new financing round that will value it at $180bn after the investment.

Dubai’s New Media Academy partners with TikTok

September 6, 2020