Two in three CTV/OTT advertisers plan to increase spending: Premion
Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy.
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Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy.
From niche content to data-driven personalisation at every level, streaming players are using a variety of tactics to bring in new audiences. Delegates at the BroadcastPro ME summit were given ...
