RMS CEO advocates transparency through metrics
TV measurement must be unbiased to ensure fairness and development of the advertising industry, says RMS CEO Nezar Nagro.
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TV measurement must be unbiased to ensure fairness and development of the advertising industry, says RMS CEO Nezar Nagro.
The MENA TV advertising industry has just come through a very tough year. It's tempting to think things can't get much worse, but if we look at global trends, traditional ...
