FormatEast introduces ‘Dish is Alive’

Show Profile

Show title: Dish is Alive
Run time: Paper Format
Producer: FormatEast
Cast: 2 Hosts + 6 Celebrity Chefs + 4 Judges
Exec Producer: IlJoong Kim
Writer: HyoJin Kim
Genre: Entertainment
Demographics: All ages
Full synopsis:
Full synopsis: Everyone would have once dreamed of eating food from an animation or from a cartoon. has come to realize such imagination! 6 celebrity chefs compete each other on synchronizing not only the visual but also the taste of the prescribed ani-food with their imaginations. The winner then gets an opportunity to produce and sell a meal-kit package of the ani-food which provides opportunity for the viewers to easily follow the recipe and bring their imagination into a reality. It aims to target all ages by giving the pleasure of reminding the familiar food to the children, while giving the pleasure of trying to cook and eat the imaginary, yet probably reminiscent food to the adults. Ani-food that were inside the animation have ripped up the cartoon and appeared in front of you!

Company Profile

Company name: FormatEast
Company Profile:
FormatEast, a 100% subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a Hub of Format IP Development and Distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project”, which is a government-funded project with the objective of creating new Korean original entertainment show formats.

Address: 161, Mokdongseo0ro, Yangcheon-gu, Seoul, 07996, Republic of Korea
Telephone: +82 2 2113 3263
Fax: +82 2 2113 3249
Company website: https://formateast.com/
Company Youtube Channel URL: https://www.youtube.com/channel/UCiKloDg5xZuJMX649nkZKLA

Contact Details

Contact 1
Name: Iljoong Kim
Title: Executive Director
Email: yellowtv@sbs.co.kr

Contact 2
Name: Fay Zhang
Title: Producer
Email: zfaym@sbs.co.kr